BUSINESS & LEADERSHIP


We offer business and leadership excellence course to contribute to the rising demand in the world for better business and leadership acumen and competencies. There are hundreds or even thousands who provide management and leadership training programs and courses, but we opted to offer a unique value courses by focusing on two major lines of Business & Leadership Excellence. The first is the Live Simulation courses and the second is Certification Courses.The Live Simulation courses focus on offering a unique learning experience by exposing the students and trainees to a series of basic, intermediate and advanced level courses in various areas of business knowledge areas such as marketing, sales, human resources, finance, strategy, etc in a computer-based virtual reality business environments that enable learners to practice real business experience and receive immediate feedback on their made decisions and actions in the simulated environments. The Live Simulation methods and techniques we offer are based on the best leading practices that have been adopted and practices by leading business schools internationally. All courses are certified and accredited internationally from United States.

The Certification Courses are designed for professionals who want to have a life career in various fields of business, management and finance including strategic management certification, change management certification, human resources professionals certification, finance professional certification, etc. All courses are certified and accredited internationally.

The Business Primer simulation covers all the fundamentals of business. It hits upon the essence of each business discipline without getting bogged down in the details. Business Primer will give your students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the business management fundamentals. Business Primer is similar to our Business Fundamentals simulation but it features a simpler marketing module and also slightly simpler manufacturing module. Demo
  • Marketing (simple brand selection, instead of brand design)
  • Distribution
  • Sales
  • Human Resources
  • Manufacturing
  • Finance and Accounting
Demo
In the Business Primer simulation, your students are provided with the seed capital to start up their business. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices, hire sales staff, select a product portfolio and advertising budget. They will prepare demand projections, set the production capacity and decide which brands to produce. As the exercise progresses, they can introduce improved products with new technology, expand their distribution and production capacity in order to maximize their performance. Demo
Target courses Introductory courses in business.
Time frame 4 rounds, each round taking 30 to 45 min per student.
Grading Grading is based on the balanced scorecard that measures all aspects of the business. Demo
Your students can compete against their peers or against computer-generated competitors. The "play against computer" option allows each student to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Russian, Spanish, Korean - ("Play against Peers" option)
  • English, Russian - (“Play against Computer”)
  • Demo
    The Business Fundamentals simulation covers all the fundamentals of business. It hits upon the essence of each discipline without getting bogged down in the details. Business Fundamentals will give students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the business management fundamentals. The Business Fundamentals simulation is similar to Business Primer, but it includes more detail in the marketing and manufacturing modules. Demo
    The simulation covers all the fundamentals of business, including:
    • Marketing
    • Distribution
    • Sales
    • Human Resources
    • Manufacturing
    • Finance and Accounting
    Demo
    In the Business Fundamentals simulation, your students are provided with the seed capital to start up their business. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices, hire sales staff, design products and advertising campaigns. They will prepare demand projections, set the production capacity and schedule the production of their brands. As the exercise progresses, they can introduce improved products with new technology and expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses Introductory courses in business.
    Time frame 4 rounds, each round taking 30 to 60 min per student.
    Grading Grading is based on the balanced scorecard that measures all aspects of the business.
    Demo
    Your students can compete against their peers or against computer-generated competitors. The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Brazilian-Portuguese, Spanish, Lithuanian, Polish, Chinese(simplified) and Korean - "Play against Peers"
  • English, Brazilian-Portuguese, Spanish, Lithuanian, Polish, Chinese(simplified) and Korean - “Play against computer”
  • Demo
    The Introduction to Business and Strategy simulation game is ideal for a student's first course in business. Since the simulation integrates all of the functional areas of business without delving into the details, it can be used in a strategy and/or business policy class. it provides a realistic environment within which your students can practice their strategic planning skills. Demo
    The decision content of this business strategy simulation introduces the participant to the basic concepts of business and strategy, including:
    • Marketing
    • Distribution
    • Human Resources
    • Manufacturing
    • Finance and Accounting
    • Demo
    Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a factory, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses First course in business, strategy and/or business policy courses.
    Time frame 6 rounds – each round taking 30 to 60 min per student.
    Grading Grading is based on the balanced scorecard that measures all aspects of the business.
    Demo
    Your students can compete against their peers or against computer-generated competitors. The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Peers" version
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Computer" version
  • Demo
    The Introduction to Accounting and Finance simulation familiarizes your students with the basics of accounting in the context of a fully functioning enterprise. The simulation is highly integrated and provides an ideal platform from which you can discuss and illustrate the fundamentals of accounting. Demo
    Students will work within a multifunctional business setting where they experience the challenges of resource allocation, activity-based costing, pro forma accounting, profitability analysis, and financial ratios analysis. The decision content includes:
    • Finance and Accounting
    • Basic Marketing
    • Distribution
    • Human Resources
    • Basic Manufacturing
    In the Introduction to Accounting and Finance simulation, your students are provided with the seed capital to start up their new business. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, select a product portfolio and advertising budget. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. Demo
    Target courses Introductory accounting courses
    Time frame 6 decision rounds, with each round taking 30 to 60 min per student.
    Grading Grading is based on the balanced scorecard that measures financial performance, customer satisfaction, market share in the targeted market segments, human resource management, manufacturing productivity, financial risk, asset management, preparedness for the future and wealth.
    Demo
    Your students can compete against their peers or against computer-generated competitors. The "play against computer" option allows each student to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English and Spanish - "Play against Peers" option
  • English and Spanish - "Play against Computer" option
  • Demo
    The Introduction to Marketing simulation introduces your students to the basic concepts of marketing. Throughout the exercise, students receive information on customer needs as well as feedback on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. Your students learn to study competitive tactics and adjust their marketing strategy to stay ahead of the competition. Demo
    The Introduction to Marketing simulation allows your students to develop and execute a complete marketing strategy including:
    • Market opportunity analysis
    • Brand development
    • Advertising
    • Pricing
    • Basic sales force management decisions
    • Simplified profit analysis
    Demo
    A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. Your students have been asked to manage this PC Division. They will be responsible for introducing a new line of microcomputers into four international markets. They have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division. Demo
    Target courses
  • Marketing principles
  • Introductory marketing courses
  • Time frame 6 rounds, each round taking 30 to 90 min per round per student. Grading Grading is based on a balanced scorecard that measures profitability, customer satisfaction and market share in the targeted market segments. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows each student to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Polish, Russian, Portuguese, and Spanish (“Play against computer”)
  • English, Polish, Portuguese, and Spanish (“Play against peers”)
  • Demo
    The Strategic Marketing simulation exposes participants to all aspects of modern marketing. It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs
    as well as a feedback on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. They will learn to prepare sales projections and analyze simple accounting statements. They will study competitive tactics and adjust their marketing strategy to stay ahead of the competition. Demo
    The Strategic Marketing simulation allows your students to develop and execute a complete marketing strategy including:
    • Market opportunity analysis
    • Brand development
    • Advertising
    • Pricing
    • Sales force management
    • Profitability projections and analysis
    Demo
    A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. Your students have been asked to manage this PC Division. They will have limited financial resources and complete accounting responsibility. They will be introducing a new line of microcomputers into twelve international markets. They have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division. Demo
    Target courses Marketing Strategy, Marketing Management and Capstone Marketing courses.
    Time frame 8 rounds – each round takes 30 to 120 min per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Spanish, Polish and Lithuanian - "Play against Peers"
  • English, Spanish, Polish and Lithuanian - “Play against computer”
  • Demo
    This simulation exposes participants to all aspects of modern marketing. It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as well as a feedback
    on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. They will learn to prepare sales projections and analyze simple accounting statements. They will study competitive tactics and adjust their marketing strategy to stay ahead of the competition. Demo
    The main difference with the Strategic Marketing Simulation lies with more complex market research data, greater number of regions to enter and more options in brand design and advertising. The simulation covers:
    • Market opportunity analysis
    • Brand development
    • Advertising
    • Pricing
    • Sales force management
    • Profitability projections and analysis
    Demo
    A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. Your students have been asked to manage this PC Division. They will have limited financial resources and complete accounting responsibility. They will be introducing a new line of microcomputers into twenty international markets. They have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division. Demo
    Target courses Marketing Strategy, Marketing Management and Capstone Marketing courses.
    Time frame 8 rounds – each round takes 30 to 2 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.
    Demo
    Your students can compete against their peers. Demo
    English Demo
    In the Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up sales offices, hire workers, design brands and advertising campaigns. They deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. Demo
    The Business Management simulation exposes the participant to all the aspects of business. It will challenge your students to make tough decisions in:
    • Marketing
    • Product development
    • Manufacturing
    • Sales
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Profitability Analysis
    Demo
    In the Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up sales offices, hire workers, design brands and advertising campaigns. They deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. Demo
    Target courses Marketing Management, New Ventures, Capstone Marketing and Capstone business courses.
    Time frame 8 decision rounds, with each round taking 2½ to 3 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth. Demo
    Your students compete against their peers. Demo
    English, Spanish - "Play against Peers"version Demo
    The Strategic Management simulation lets your students experience the management of a business strategy in a competitive business environment. They begin with the assessment of the market opportunities and formulation of their initial business strategy. Over the course of several decision periods your students will learn to make adjustments to their strategy as they react to the customer feedback, constantly changing market conditions and increasing competitive pressures. Demo
    This strategy game exposes your students to all the functional areas of business including:
    • Marketing
    • Product Development
    • Fundamentals of Manufacturing
    • Accounting
    • Fundamentals of Finance
    • Financial Analysis
    • Business Partner Negotiations
    • Human Resource Management
    • e-Commerce
    In the Strategic Management game, your students are provided with the seed capital to start up their business. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. Demo
    Target courses
  • Strategic Management
  • Business Policy
  • Capstone Business Courses

  • Time frame 6 rounds, with each round taking 1½ to 2 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
    English, Spanish and Chinese (Simplified) - "Play against Peers" option Demo
    The Venture Strategy simulation provides your students with a safe virtual environment where they can experience what it takes to start a new business venture. Just like in the real business world, your students will analyze the market and evaluate various business opportunities. They will develop the initial business strategy and launch their new firm. They will design and test market their products, study customers' feedback and competitive data and make adjustments to their strategy. Midway through the exercise, they will be able to pitch their plan to outside investors in order to attract additional funding for their new firm.Your students will manage their strategy in a fast paced market where innovation is essential, customers demanding and competition fierce, with the goal to build a profitable company. Demo
    This business game exposes your students to all the aspects of business including:
    • Marketing
    • Product Development
    • Fundamentals of Manufacturing
    • Accounting
    • Fundamentals of Finance
    • Financial Analysis
    • Business Partner Negotiations
    • Human Resource Management
    • e-Commerce
    Demo
    In the Venture Strategy simulation, your students are provided with the seed capital to start up their new venture. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. Demo
    Target courses
  • New ventures
  • Business policy
  • Entrepreneurship
  • Capstone business courses.

  • Time frame 6 rounds, with each round taking 1½ to 2 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish and Chinese(simplified), German - "Play against Peers" option
  • English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish and Chinese(simplified), German - “Play against computer” option
  • Demo
    This simulation illustrates the business concepts of the e-commerce environment. Your students launch a company that will be able to market and sell its products online. They will experiment with various strategies and tactics that can help improve effectiveness of their web stores and build a successful and profitable company. Demo
    The participants learn about the differences and tradeoffs between the traditional and web sales channel, and between traditional marketing and web marketing. The decision content also includes:
    • Product Development
    • Human Resource Management
    • Fundamentals of finance, accounting and operations
    Demo
    Your students are about to start an e-commerce company that will enter the microcomputer business. They will be a totally integrated company that does it all from web site management to marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. Your students will be provided with the seed capital to start their e-commerce business. They will be able to use this money to set up a web center (or a traditional brick-and-mortar sales channel), design brands and build a factory. They will have a year and a half to get their e-commerce company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from its operations. Demo
    Target courses e-commerce
    Time frame 6 decision rounds, with each round taking 1½ to 2 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth. Demo
    Your students can play against their peers. Demo
    English and Chinese(simplified) - "Play against Peers" version Demo
    The Strategy and Business Policy simulation places a heavy emphasis on formal strategic planning. What differentiates it from other business strategy simulations is that the strategic planning process is built into the software. Your students work within a strategic planning template, which is interwoven with the tactical decisions made throughout the simulation. The strategic planning template follows the OST (objective-strategy-tactics) format to ensure that your students explicitly perform strategic analysis, strategy specification, tactical execution, and real-time control. This helps you to cultivate the OST mental discipline within each student. Since the strategic planning template is used in every decision round during the business simulation exercise, your students get to see how their plans build from one quarter to the next. This cyclic process helps them retain both the concepts and the methods of strategic planning. Demo
    Your students will work within a multifunctional business setting where they start up and manage a new venture. They will be responsible for managing all of their business’ functional areas such as:
    • marketing
    • sales and distribution
    • human resource management
    • manufacturing
    • accounting and finance
    • strategic planning
    Demo
    Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices and launch a web site, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses Capstone course in business or a course with a heavy strategy component.
    Time frame 6 rounds – with each round taking 2 to 2½ hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English Demo
    The Conscious Capitalism® simulation challenges participants to operate a conscious business in contrast to the traditional profit-maximizing business paradigm. They must consider all of the firm’s stakeholders, including customers, stockholders, employees, suppliers, and the community. They must deal with ethical, environmental and sustainability issues in addition to the usual management challenges of running a business. Demo
    While participants encounter the challenges of starting up a fully-functioning entrepreneurial firm, they are also exposed to tensions underlying Conscious Capitalism decisions, including employee morale, product reliability, as well as environmental and health concerns. The decision content includes marketing, product development, traditional and web sales channel, human resource management as well as the fundamentals of finance, accounting and operations. Demo
    Your students or employees are provided with the seed capital to start up their new business. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. The goal is to become a profitable conscious business that aligns and harmonizes the interests of employees, customers, suppliers, the community, and shareholders. Demo
    Target courses
  • Business ethics courses
  • Integrative courses
  • Corporate governance courses

  • Time frame 6 decision rounds, with each round taking 2 to 3 hours per student.

    Grading The simulation will provide you with two types of metrics to grade your students or employees:
  • Hard metrics (balanced scorecard) measures profitability, customer satisfaction, market share, human resource management, asset management, preparedness for the future and wealth.
  • Soft metrics measures how well the conscious actions of each firm satisfied all stakeholders' values.
  • Demo
  • Compete against peers.
  • Demo
  • English, Russian and Polish - "Play against Peers" version
  • Demo
    This business simulation focuses on operations management and advanced manufacturing within the context of a fully integrated organization. Your students learn all of the fundamentals of a modern manufacturing system, including demand forecasting, production scheduling, changeover, and quality control. They are responsible for the setup of a lean and reliable pull manufacturing operation. Demo
    This business simulation game provides your students with the experience of managing the operations of a fully integrated firm. Marketing, sales channel, accounting, and finance decisions are simplified while operations management is deeply explored. Demo
    In the Operations Management simulation, your students start a new company that will enter the microcomputer business during a turbulent period in our economic history. An outside group of venture capitalists provides the seed capital to cover their start up costs. Student teams acquire a factory in Asia and start to produce microcomputers. They will market them throughout the world. Your students will have limited financial resources and complete accounting responsibility. They have four decision rounds to get their company off the ground in spite of the economic and political risks that they will face. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations. Demo
    Target courses Operations management
    Time frame 4 decision rounds, with each round taking 60 to 120 minutes per student.
    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, manufacturing productivity, financial risk, asset management, preparedness for the future and wealth. Demo
    The students can compete against their peers or against computer-generated competitors. Demo
    English - "Play against Peers" option Demo
    In the Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open sales offices, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. Demo
    The Integrated Business Management simulation provides your students with a profound understanding of the entire business enterprise in the global market environment. This business simulation challenges your students to make tough decisions in:
    • Advanced Marketing
    • Product Development
    • Advanced Manufacturing
    • Accounting
    • Finance
    • Quality Control
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    In the Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open sales offices, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. Demo
    Target courses Integrative business courses

    Time frame 8 decision rounds, with each round taking 3 to 3½ hours per student.
    For a longer exercise you may consider the extended version of this level with up to 12 rounds.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students will compete against their peers in teams. Demo
    English and Polish - "Play against Peers" option Demo
    As the name suggests, this simulation is the extended version of the Integrated Business Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the Integrated Business Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over a longer period of time. The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this game or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course. Demo
    This business simulation provides the participant with a profound understanding of the entire business enterprise in the global market environment. The simulation challenges students to make tough decisions in:
    • Advanced Marketing
    • Product Development
    • Advanced Manufacturing
    • Accounting
    • Finance
    • Quality Control
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    In the Extended Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open sales offices, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third years of business. Demo
    Target courses Integrative business courses

    Time frame 9 to 12 decision rounds, with each round taking 3 to 3½ hours per student.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students will compete against their peers in teams. Demo
    English and Polish - "Play against Peers" version Demo
    In this option the computer scenario is expanded to include tablets. Marketing research, labor and production reflect the lower price points and cost of tablets compared to desktops and laptops. The manufacturing decision content also includes a production control system option to provide more control in the production changeover area. Demo
    The Strategic Corporate Management business simulation provides students with a profound understanding of the entire business enterprise in the global market environment. This business simulation challenges students to make tough decisions in:
    • Accounting
    • Finance
    • Advanced Marketing
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    In the Strategic Corporate Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. Demo
    Target courses Integrative business courses.

    Time frame
  • 8 decision rounds, with each round taking 3½ to 4 hours per student.
  • For a longer exercise you may consider the extended version of this level with up to 12 rounds.


  • Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students compete against their peers. Demo
    English and Spanish - "Play against peers" version Demo
    As the name suggests, this business simulation is the extended version of the Strategic Corporate Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the Strategic Corporate Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over longer period of time. The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this business game or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course. Demo
    This business simulation provides the participant with a profound understanding of the entire business enterprise in the global market environment. The simulation challenges students to make tough decisions in:
    • Accounting
    • Finance
    • Advanced Marketing
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Business Partner Negotiations
    • Financial Analysis
    In the Extended Strategic Corporate Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business. Demo
    Target courses Integrative business courses.

    Time frame 9 to 12 decision rounds, with each round taking 3½ to 4 hours per student.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
    English - "Play against Peers" version Demo
    This business simulation provides your students with a profound understanding of the global business enterprise in the international market environment. Just as our other high level integrative business simulations, International Corporate Management covers all the functional areas of business and their interconnectedness. This simulation also adds a strong international element. Your students will deal with changes in economic and political situation in different parts of the world. The unstable economic and political situation causes exchange rates and demand fluctuations across different regions. They in turn affect the attractiveness and cost of doing business in different markets. Your students will learn to follow the trends in the international relationships and economic conditions and to project how these trends will affect their future business. Demo
    The International Corporate Management simulation challenges students to make tough decisions in the areas of:
    • Advanced Marketing
    • Product Development
    • Sales
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets. Demo
    Target courses
  • Integrative business courses
  • International business courses


  • Time frame
  • 8 decision rounds, with each round taking 4 to 4½ hours per student.
  • For a longer exercise you may consider the extended version of this level with up to 12 rounds.


  • Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
    English and Polish - "Play against Peers" version Demo
    As the name suggests, this business simulation is the extended version of the International Corporate Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the International Corporate Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over longer period of time. The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this simulation or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course. Demo
    This business simulation will provide your students with a profound understanding of the entire business enterprise in the international market environment. The simulation will challenges your students to make tough decisions in:
    • Advanced Marketing
    • Product Development
    • Sales
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets. Demo
    Target courses
  • Integrative business courses.
  • International business courses.


  • Time frame 9 to 12 decision rounds, with each round taking 4 to 4½ hours per student.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
  • English and Polish - "Play against Peers" version
  • Brazilian Portuguese available as BETA
  • Demo
    This integrative business simulation provides your students with a profound understanding of the challenges of managing business activities across multiple firms in a supply chain within an international business environment. The outsourcing component can help business students appreciate the complexities of supply-chain management. One important skill students will practice in the outsourcing module is negotiation. Students learn to set priorities and to negotiate in order to achieve desired ends while attaining mutual goals. Demo
    This business simulation is based on the International Corporate Management simulation. It covers the same disciplinary areas plus the outsourcing option:
    • Advanced Marketing
    • Product Development
    • Sales
    • Advanced Manufacturing
    • Quality Control
    • Outsourcing
    • Human Resource Management
    • e-Commerce
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Financial Analysis

    The outsourcing element provides your students with a full set of supply-chain options, allowing them to make investments to speed up and better coordinate the exchanges between business partners. Your students will learn to balance short-term gain with the potential for greater reward in the long run if they decide to engage in outsourcing. Demo
    Your students are provided with the seed capital to start up their business. They will be in charge of managing a fully integrated company through the first 2 to 3 years of its life cycle. They will build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They will hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business.
    The beginning of the second year is also when your students will be able to outsource some of their production to another firm or become a supplier for another firm. These options can dramatically change their business strategy.
    Your students will compete in the international market, which is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets. Your students' goal is to become a self-sufficient firm, earning substantial profits from its operations.
    Demo
    Target courses Integrative business courses at the MBA and EMBA level.

    Time frame 8 to 12 decision rounds, with each round taking 4 1/2 to 5 1/2 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English - "Play against Peers" option Demo
    International Corporate Management with Real-time Economic Conditions is a comprehensive business simulation with in-depth coverage of all of the functional areas of business. It will provide your students with a profound understanding of the global business enterprise in the international market environment. What sets it apart from other business simulations is the inclusion of real-time economic conditions. The fluctuations of the economic conditions in each region in the game are tied to the real world's stock market in that region. The exchange rates in the simulation reflect the actual exchange rates on the day the decision round for your simulation game is processed. Your students learn to respond to this economic uncertainty, and can also try their hand at hedging and speculative investments in foreign currencies. Demo
    This business simulation challenges students to make tough decisions in the areas of:
    • Advanced Marketing
    • Product Development
    • Sales
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business.
    Your students have to carefully study and track economic conditions around the world and project their impact on the markets in which they compete. Market potential will rise and fall according to worldwide economic conditions. The fluctuating economic situation will, in turn, affect the exchange rates between regions. Changes in both the economic conditions and the exchange rates will impact the attractiveness and cost of business in each market. Your student teams have 2 to 3 years to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations. Demo
    Target courses High level integrative business courses

    Time frame 8 decision rounds, with each round taking 4 to 4 1/2 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
    English - "Play against Peers" option Demo
    This business simulation is similar to the Supply Chain and Channel Management simulation, with a slightly simplified decision content compressed into 4 decision rounds. It will give your students in-depth exposure into the challenges involved in making supply chains work. The business simulation focuses on the development and management of business-to-business relationships between student teams who become either suppliers or distributors within an international business setting. Your students will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. They will need to balance selfishness and short-term gain with the potential for greater reward resulting from building long-term business relationships. They will learn to negotiate, cooperate, and coordinate to achieve desired ends while focusing on win-win solutions. Demo
    This simulation is a shortened version of the Supply Chain and Channel Management Simulation. Marketing, sales channel, accounting, and finance decisions are simplified while business-to-business operations are deeply explored.
    Students will discover the challenges and rewards of setting up and managing a lean, reliable supply chain within a one-year time frame. One important skill students will practice in the outsourcing module is negotiation. Demo
    A group of venture capitalists will provide the seed capital for your student teams to start their simulated companies. They will become either suppliers or resellers in the microcomputer industry. All firms will have limited financial resources and complete accounting responsibility. Resellers must find suppliers who can produce the goods they wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. Your students will experience the complicated process of building relationships and putting channels in place. The business simulation provides a full set of supply-chain options, allowing students to make investments to speed up and better coordinate the exchanges between business partners. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.
    To speed up the start up process, all suppliers start with an operational factory in Asia, and the resellers have a sales office open in one of the 12 regions. As the exercise unfolds, suppliers will make tactical decisions related to factory expansions and scheduling production to supply products for one or more resellers. They will need to optimize their production process, increase contract fulfillment and improve quality and reliability of the products they produce. Resellers will select a product portfolio and advertising budget, expand their sales channels and experiment with marketing campaigns to stimulate demand throughout the world. The quality of the supply chain relationship between the student teams will be the critical element determining each team's performance in the game. Demo
    Target courses Almost any supply chain (logistics) course where there is a desire to give students experience in setting up and managing a supply chain. This simulation is ideal if there is limited time to run a simulation within the course design.

    Time frame 4 decision rounds, with each round taking 2 to 3 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, manufacturing productivity, financial risk, preparedness for the future and wealth. Demo
    The students can play against their peers. Demo
    English - "Play against Peers" version Demo
    This business simulation game will give your students in-depth exposure into the challenges involved in making supply chains work. The simulation focuses on the development and management of business-to-business relationships between student teams who become either suppliers or distributors within an international business setting. Your students will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. They will need to balance selfishness and short-term gain with the potential for greater reward resulting from building long-term business relationships. They will learn to negotiate, cooperate, and coordinate to achieve desired ends while focusing on win-win solutions. Demo
    The channel element provides the students with a full set of supply-chain options, allowing them to make investments to speed up and better coordinate the exchanges between business partners. The outsourcing component can help business students appreciate the complexities of supply-chain management and the intricacies of negotiation. Demo
    A group of venture capitalists will provide the seed capital for your student teams to start their simulated companies. They will become either suppliers or resellers in the microcomputer industry. All firms will have limited financial resources and complete accounting responsibility. Resellers must find suppliers who can produce the goods they wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. Your students will experience the complicated process of building relationships and putting channels in place. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.
    As the exercise unfolds, suppliers make tactical decisions related to factory expansions and scheduling production to supply products for one or more resellers. They will need to optimize their production process, increase contract fulfillment and improve quality and reliability of the products they produce. Resellers will select a product portfolio and advertising budget, expand their sales channels and experiment with marketing campaigns to stimulate demand throughout the world. The quality of the supply chain relationship between the student teams will be the critical element determining each team's performance in the game. Demo
    Target courses Almost any channel management (logistics) course where there is a desire to give students experience in setting up and managing a supply chain.

    Time frame 4 decision rounds, with each round taking 2 to 3 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, manufacturing productivity, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English - "Play against Peers" option Demo
    This business simulation focuses on supply chain risk management in an emerging technology market. Your students will tackle the practical aspects of demand creation and fulfillment while dealing with the challenges of finding, persuading, contracting, and motivating supply chain partners.
    All of this must be conducted within a business environment that is ever changing and filled with risks that could destabilize critical aspects of the supply chain. Your students gain increasingly intense exposure to the methods and tools of supply chain risk management, such as conducting probability/severity assessments and creating Risk Registries. Demo
    This business simulation provides the students with a full set of supply-chain options, allowing them to make investments to speed up and better coordinate the exchanges between business partners. The outsourcing component can help business students appreciate the complexities of supply-chain management.
    The Xtreme Supply Chain Management simulation gives students in-depth exposure to what makes supply chains work. Your students will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. They will need to balance selfishness and short-term gain with the potential for greater reward in the long-term. One important skill students will practice in the outsourcing module is negotiation. Demo
    Your students will start a new company that will enter the microcomputer business during a turbulent period in our economic history. An outside group of venture capitalists will provide the seed capital to start their business. All firms will have limited financial resources and complete accounting responsibility. They will become either suppliers or resellers. Suppliers will have acquired a factory in Asia and will produce microcomputers for one or more resellers. Resellers will buy microcomputers from suppliers and market them throughout the world. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.
    As the exercise unfolds, suppliers will make tactical decisions related to factory expansions and production scheduling in order to supply products for one or more resellers. They will need to optimize their production process, increase contract fulfillment and improve quality and reliability of the products they produce. Resellers will select a product portfolio and advertising budget, expand their sales channels and experiment with marketing campaigns to stimulate demand throughout the world. Your student teams have to get their company off the ground in spite of the economic, political, and supply chain risks. The quality of the supply chain relationship between the student teams and their ability to mitigate all risks involved will be the critical element determining each team's performance in the game. Demo
    Target courses The most advanced supply chain (logistics) course where there is a desire to give students experience in setting up and managing a supply chain under adverse conditions.

    Time frame 4 decision rounds, with each round taking 3 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, manufacturing productivity, financial risk, asset management, preparedness for the future and wealth. Demo
    The students can play against their peers. Demo
    English - "Play against Peers" option Demo
    This business simulation game will give your students in-depth exposure into the challenges involved in making supply chains work. The business simulation focuses on the development and management of business-to-business relationships between student teams who become either suppliers or distributors within an international business setting. Your students will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. They will need to balance selfishness and short-term gain with the potential for greater reward resulting from building long-term business relationships. They will learn to negotiate, cooperate, and coordinate to achieve desired ends while focusing on win-win solutions. Demo
      Reseller teams:
    • Fundamentals of Marketing -You can choose from two levels of complexity for the marketing decision content.
    • Supply Chain Strategy
    • Purchasing and Negotiations
    • Sales and Distribution
    • Relationship Development
    • Fundamentals of HR Management
    • Fundamentals of Finance and Accounting
      Supplier teams:
    • Manufacturing
    • Quality Control
    • Supply Chain Strategy
    • Sales and Negotiations
    • Relationship Development
    • Fundamentals of HR Management
    • Fundamentals of Finance and Accounting
    Demo
    Your students are provided with the seed capital to start up a new company. They will become either suppliers or resellers in the microcomputer industry. As a reseller, they must find suppliers who can produce the goods they wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. Your students will experience the complicated process of building relationships and putting channels in place. The business simulation provides a full set of supply-chain options, allowing students to make investments to speed up and better coordinate the exchanges between business partners. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.
    As the exercise unfolds, the suppliers will make tactical decisions such as choosing a plant location, building a factory and scheduling production to supply products for one or more resellers. They will strive to optimize their production process, increase contract fulfillment and improve quality and reliability of the products they produce. Resellers will select a product portfolio and advertising budget, open up distribution channels and experiment with marketing campaigns to stimulate demand. The quality of the supply chain relationship between the student teams will be the critical element determining each team's performance in the game. Demo
    Target courses Advanced supply chain (logistics) and channels courses at either the undergraduate or graduate level.

    Time frame 6 decision rounds, with each round taking 3 to 3 1/2 hours per student.

    Grading Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, manufacturing productivity, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English - "Play against Peers" version Demo
    The Introduction to Business and Strategy simulation game is ideal for a student's first course in business. Since the simulation integrates all of the functional areas of business without delving into the details, it can be used in a strategy and/or business policy class. it provides a realistic environment within which your students can practice their strategic planning skills. Demo
    The decision content of this business strategy simulation introduces the participant to the basic concepts of business and strategy, including:
  • Marketing
  • Distribution
  • Human Resources
  • Manufacturing
  • Finance and Accounting
  • Demo
    Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a factory, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses First course in business, strategy and/or business policy courses.

    Time frame 6 rounds – each round taking 30 to 60 min per student.

    Grading Grading is based on the balanced scorecard that measures all aspects of the business. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Peers" version
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Computer" version
  • Demo
    The Strategy and Business Policy simulation places a heavy emphasis on formal strategic planning. What differentiates it from other business strategy simulations is that the strategic planning process is built into the software. Your students work within a strategic planning template, which is interwoven with the tactical decisions made throughout the simulation. The strategic planning template follows the OST (objective-strategy-tactics) format to ensure that your students explicitly perform strategic analysis, strategy specification, tactical execution, and real-time control. This helps you to cultivate the OST mental discipline within each student. Since the strategic planning template is used in every decision round during the business simulation exercise, your students get to see how their plans build from one quarter to the next. This cyclic process helps them retain both the concepts and the methods of strategic planning. Demo
    Your students will work within a multifunctional business setting where they start up and manage a new venture. They will be responsible for managing all of their business’ functional areas such as:
  • marketing
  • sales and distribution
  • human resource management
  • manufacturing
  • accounting and finance
  • strategic planning
  • Demo
    Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices and launch a web site, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses Capstone course in business or a course with a heavy strategy component.

    Time frame 6 rounds – with each round taking 2 to 2½ hours per student.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English Demo
    This business simulation will help your students develop a formal strategic planning mindset within a complex international corporate environment. An OST (objective-strategy-tactics) template embedded in the software compels your students to explicitly perform strategic analysis, strategy specification, tactical execution, and real-time control. Because the strategic planning template is used every decision round (quarter) during the business simulation, your students get to see how their plans build from one quarter to the next. This cyclical process helps your students in retaining both the concepts and the methods of strategic planning. The goal is to cultivate the OST mental discipline within each student. Demo
  • Formal Strategic planning template based on the OST (objective-strategy-tactic) format
  • Marketing
  • Product Development
  • Sales
  • Human Resource Management
  • Finance
  • Accounting
  • Manufacturing
  • Quality Management

  • Your students will also deal with changes in the economic and political environment, reflected through shifting regional demand and exchange rates. Demo
    Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets. Demo
    Target courses Integrative business courses at the MBA and EMBA level.

    Time frame 8 decision rounds, with each round taking 4 to 4 1/2 hours per student.

    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    Your students can compete against their peers. Demo
    English - "Play against Peers" version Demo
    The Introduction to Business and Strategy simulation game is ideal for a student's first course in business. Since the simulation integrates all of the functional areas of business without delving into the details, it can be used in a strategy and/or business policy class. it provides a realistic environment within which your students can practice their strategic planning skills. Demo
    The decision content of this business strategy simulation introduces the participant to the basic concepts of business and strategy, including:
  • Marketing
  • Distribution
  • Human Resources
  • Manufacturing
  • Finance and Accounting
  • Demo
    Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a factory, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance. Demo
    Target courses First course in business, strategy and/or business policy courses.

    Time frame 6 rounds – each round taking 30 to 60 min per student.

    Grading Grading is based on the balanced scorecard that measures all aspects of the business. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Peers" version
  • English, Brazilian-Portuguese, Spanish, Polish and Lithuanian - "Play against Computer" version
  • Demo
    This business simulation provides your students with a profound understanding of the global business enterprise in the international market environment. Just as our other high level integrative business simulations, International Corporate Management covers all the functional areas of business and their interconnectedness. This simulation also adds a strong international element. Your students will deal with changes in economic and political situation in different parts of the world. The unstable economic and political situation causes exchange rates and demand fluctuations across different regions. They in turn affect the attractiveness and cost of doing business in different markets. Your students will learn to follow the trends in the international relationships and economic conditions and to project how these trends will affect their future business. Demo
    The International Corporate Management simulation challenges students to make tough decisions in the areas of:
    • Advanced Marketing
    • Product Development
    • Sales
    • Advanced Manufacturing
    • Quality Control
    • Human Resource Management
    • e-Commerce
    • Accounting
    • Finance
    • Business Partner Negotiations
    • Financial Analysis
    Demo
    Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets. Demo
    Target courses
  • Integrative business courses
  • International business courses


  • Time frame
  • 8 decision rounds, with each round taking 4 to 4½ hours per student.
  • For a longer exercise you may consider the extended version of this level with up to 12 rounds.


  • Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth. Demo
    The students can compete against their peers. Demo
    English and Polish - "Play against Peers" version Demo
    The Venture Strategy simulation provides your students with a safe virtual environment where they can experience what it takes to start a new business venture. Just like in the real business world, your students will analyze the market and evaluate various business opportunities. They will develop the initial business strategy and launch their new firm. They will design and test market their products, study customers' feedback and competitive data and make adjustments to their strategy. Midway through the exercise, they will be able to pitch their plan to outside investors in order to attract additional funding for their new firm.Your students will manage their strategy in a fast paced market where innovation is essential, customers demanding and competition fierce, with the goal to build a profitable company. Demo
    This business game exposes your students to all the aspects of business including:
    • Marketing
    • Product Development
    • Fundamentals of Manufacturing
    • Accounting
    • Fundamentals of Finance
    • Financial Analysis
    • Business Partner Negotiations
    • Human Resource Management
    • e-Commerce
    Demo
    In the Venture Strategy simulation, your students are provided with the seed capital to start up their new venture. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. Demo
    Target courses
  • New ventures
  • Business policy
  • Entrepreneurship
  • Capstone business courses.

  • Time frame 6 rounds, with each round taking 1½ to 2 hours per student.
    Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth. Demo
    Your students can compete against their peers or against computer-generated competitors.
    The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students. Demo
  • English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish and Chinese(simplified), German - "Play against Peers" option
  • English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish and Chinese(simplified), German - “Play against computer” option
  • Demo
    The Conscious Capitalism® simulation challenges participants to operate a conscious business in contrast to the traditional profit-maximizing business paradigm. They must consider all of the firm’s stakeholders, including customers, stockholders, employees, suppliers, and the community. They must deal with ethical, environmental and sustainability issues in addition to the usual management challenges of running a business. Demo
    While participants encounter the challenges of starting up a fully-functioning entrepreneurial firm, they are also exposed to tensions underlying Conscious Capitalism decisions, including employee morale, product reliability, as well as environmental and health concerns. The decision content includes marketing, product development, traditional and web sales channel, human resource management as well as the fundamentals of finance, accounting and operations. Demo
    Your students or employees are provided with the seed capital to start up their new business. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance. The goal is to become a profitable conscious business that aligns and harmonizes the interests of employees, customers, suppliers, the community, and shareholders. Demo
    Target courses
  • Business ethics courses
  • Integrative courses
  • Corporate governance courses

  • Time frame 6 decision rounds, with each round taking 2 to 3 hours per student.

    Grading The simulation will provide you with two types of metrics to grade your students or employees:
  • Hard metrics (balanced scorecard) measures profitability, customer satisfaction, market share, human resource management, asset management, preparedness for the future and wealth.
  • Soft metrics measures how well the conscious actions of each firm satisfied all stakeholders' values.
  • Demo
  • Compete against peers.
  • Demo
  • English, Russian and Polish - "Play against Peers" version
  • Demo

    VIDEO TESTIMONIALS

    TESTIMONIALS

    “Simple, Concise, Easy to understand and follow. Captured everything a Professional needed to know about Business using the Market Place Live Simulation software. Gave practical sessions on Human Resourcing, Marketing, Financial forecasting, Sales, Production, Supply chain etc. It was more than a class room and we were actual players in the business environment”

    Abdul Kader Awad – Director Shared Services

    Course Business

    Entrepreneunrial Community.....

    Interested? Register for a free counselling session